Social Semiotics
To be able to define what 'social semiotics' is, you must understand what semiotics means, because I did not have a clue what that word meant. According to Webster's Dictionary, the term 'semiotics' means "a general philosophical theory of signs and symbols that deals especially with their function in both artificially contracted and natural languages and comprises syntactics, semantics, and pragmatics" Merriam-webster.com). There are three types of Semiotics, Cognitive, social and cultural, and visual. In this document, we will explore social semiotics. According to an article by UCL, social semiotics is "concerned with meaning making and meaning makers. It studies the media of dissemination and the modes of communication that people use and develop to represent they understanding of the world and to shape power relations with others" (Jewitt, henrikson, UCL.ac.uk). Some rules associated with the methodology of social semiotics include...